Creative Briefing - Logo Design Please answer the following questions and send this to my e-mail. It is important to answer all or as many questions as you can so I will have enough details to work with. This briefing applies to either a product, service or a company so fill out as necessary. NOTE: Filling up this briefing file in an uninterested manner it's only detrimental to the project. Client (company): Briefed to (your name): Amount paid: TRANSACTION ID: An alternate e-mail address (important if your primary is not working for any reason): Background ========== Q:Product/Company history and purpose? A: Q:Main Competitors? A: Q:Give some examples of logos that you like. (This is IMPORTANT for us to understand the style you are after, please provide links to actual logos.) A: Q:What specifically sets you apart from your competition? A: Target Audience =============== Q:Who are your services directed towards? A: Proposition ==========- Q:Should I use a tagline/slogan for the logo (if yes, what should it say)? (no more than 3-4 words) A: Q:What name do you want to use with the logo? A: Tone of Voice ============= Q:What is the overall message you are trying to convey to your target audience? (For example: cost-effective, secure, reliable, efficient, etc.) MENTION ONLY ONE. A: Requirements ============ Q:Specific colours that MUST be used? (Please provide a color scheme that you like/suggest, preferably in HTML color codes) A: Success ======= Q:How will you measure the success of the Design? A: Comments ======== Q:Any other info you'd like to make me aware of? A: