Creative Briefing

LOGO DESIGN BRIEFING
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Please answer the following questions and send this to my e-mail.
It is important to answer all or as many questions you can so I
will have enough details to work with. This briefing applies to
either a product, service or a company so fill out as necessary.

NOTE: Filling up this briefing file in an uninterested manner it’s
only detrimental to the project.

Client (company):
Briefed to (your name):
Amount paid:
TRANSACTION ID:
An alternate e-mail address:

Background
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Q:Product/Company history?
A:

Q:What it does? (about the company)
A:

Q:Main Competitors?
A:

Q:Which of the competitor’s logos appeal to you? Why?
A:

Q:Give some examples of logos that you like.
(This is IMPORTANT for us to understand the style you are after, please provide links to actual logos.)
A:

Q:Where do you see the company/product/service going?
A:

Q:What design work has been carried out previously for the company/product? What do see as the
positive and negative aspects of that work?
A:

Q:What specifically sets you apart from your competition?
A:

Q:Objectives of the logo design?
A:

Target Audience
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Q:Who is your services directed towards?
A:

Proposition
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Q:Should I use a tagline/slogan for the logo (if yes, what should it say)? (no more than 3-4 words)
A:

Q:What name do you want to use with the logo?
A:

Q:If you were to describe your product in one line, what would it be?
A:

Tone of Voice
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Q:Serious/fun/funky/stern/etc?
A:

Q:What is the overall message you are trying to convey to your target audience?
(For example: cost-effective, secure, reliable, efficient, etc.) MENTION ONLY ONE.
A:

Requirements
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Q:Specific colours that MUST be used?
(Please provide colors in HEX codes, use http://www.allprofitallfree.com/ColorEditor.html to pick colors and get the codes)
A:

Success
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Q:How will you measure the success of the Design?
A:

Comments
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Q:Any other info you’d like to make me aware of?
A: